Digital Analytics & CRO Specialist

NoA Ignite Poland is an Advisory & Design team working across client projects, combining digital analytics, conversion optimisation, and consulting to help businesses understand and improve their digital channels performance.

• Hands-on experience with Google Analytics 4, including configuration, event tracking, conversion measurement, and analysis.
• Working knowledge of Google Tag Manager, with the ability to implement and troubleshoot tracking independently.
• Experience analysing user behaviour, conversion funnels, acquisition channels, and website performance.
• Good understanding of Conversion Rate Optimisation (CRO) and ability to produce actionable recommendations.
• Experience creating dashboards and data visualisations using tools such as Google Data Studio.
• Practical understanding of Consent Management Platforms and Google Consent Mode.
• Understanding of experimentation and A/B testing principles.
• Strong analytical and problem-solving skills.
• Ability to communicate findings effectively to specialist and non-specialist stakeholders.
• Professional command of English.

Nice to have:

• Experience planning, running, or evaluating A/B tests and digital experiments.
• Experience with behavioural analytics tools such as Hotjar.
• Basic knowledge of BigQuery and SQL or other data analysis environments.
• Experience with other MarTech platforms including CDPs, personalisation, or experimentation tools such as Optimizely.
• Understanding of UX, customer journeys, and user research methods.
• Experience working in a consulting, agency, or multi-client environment.
• Experience with B2B marketing, e-commerce, or other conversion-focused digital products.
• Basic knowledge of SEO and Google Ads.

• Analyse website and digital product performance including traffic, user behaviour, conversion funnels, drop-off points, and key business outcomes.
• Turn analytical findings into clear CRO recommendations and hypotheses for improving user experience and conversion performance.
• Identify optimisation opportunities across landing pages, customer journeys, forms, navigation, content, and other key website elements.
• Set up, maintain, and troubleshoot web analytics and tracking using Google Analytics 4 and Google Tag Manager.
• Define relevant events, conversions, and KPIs with clients and project teams.
• Create reports and dashboards using tools such as Google Data Studio.
• Work with Consent Management Platforms and Google Consent Mode, reviewing implementations to ensure consent signals and analytics tracking work correctly.
• Combine quantitative analytics with behavioural insights from tools such as Hotjar or similar platforms.
• Support the creation and prioritisation of experimentation and A/B testing hypotheses.
• Present insights and recommendations to clients in a clear, business-oriented way.
• Collaborate with designers, strategists, developers, marketers, and other specialists to turn insights into improvements.
• Contribute to developing NoA Ignite’s capabilities and best practices within CRO and digital analytics.

We are committed to equality of opportunity for all staff and encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.