Marketing Analytics Specialist

Dietly is the largest dietary catering marketplace in Poland and part of the Grupa Żabka. It operates at the intersection of technology, logistics, and healthy lifestyle, combining SaaS, e-commerce, logistics, and foodtech into a cohesive ecosystem. The company supports over 300 food production plants using its SaaS system (MasterLife) for production, sales, and customer service management. Dietly also offers ready e-commerce stores for caterers and integrated D2C logistics, delivering meals within 24 hours. Its team of over 140 specialists ensures the ecosystem operates reliably, from code to balanced meals delivered to customers.

Key Requirements:

• Advanced configuration and use of GA4 including custom dimensions/metrics, attribution, DebugView, BigQuery integration, and data analysis.
• Practical knowledge in auditing, managing, and debugging complex Google Tag Manager (web) containers.
• Experience with Mobile Measurement Platforms such as AppsFlyer: SDK integrations, in-app event configuration, deep linking, SKAdNetwork and ATT framework.
• Deep understanding of e-commerce Data Layer structure and ability to write detailed specifications for developers.
• Proficiency in BI tools, specifically Looker Studio or Tableau, capable of independently creating management dashboards.
• Knowledge of Consent Mode v2 & Consent Management Platform and their impact on attribution and conversion tracking.
• Understanding of Performance Marketing metrics including CPA, CAC, ROAS, and business impact of tracking failures.
• Project autonomy and ability to lead implementations from specification through coordination with IT and external partners to final delivery.

Nice to have:

• Experience or strong interest in server-side GTM (ssGTM).
• Experience with Conversions API (Meta CAPI, Google Enhanced Conversions).
• Knowledge of SQL and BigQuery for analytical use cases.
• Familiarity with dbt for data mart design and transformations.
• Experience working in an agency environment with multiple simultaneous implementations.

Infrastructure Maintenance and Management:

• Audit and organize existing GTM (web) containers, manage tags and triggers, debug anomalies.
• Advanced configuration of GA4: custom dimensions and metrics, attribution models, explorations.
• Maintain AppsFlyer SDK integration, configure in-app events, OneLink, SKAdNetwork/ATT, monitor fraud protection.
• Monitor data quality including Event Match Quality on Meta and Google, debug conversion drops, manage Consent Mode v2 and CMP compliance.
• Handle incident reports verifying and resolving issues in GA4 or Data Layer from catering order forms.
• Maintain and expand dashboards for Performance, Marketing, Sales, and Management using Looker Studio and Tableau.
• Continuously update event specifications, Data Layer details, and event mapping documentation.

Example Projects:

• Unify Data Layer for catering plugins per GA4 guidelines, collaborating with IT and communicating changes.
• Lead transition to server-side GTM and CAPI involving Backend/DevOps implementation.
• Define requirements and collaborate with Data Engineer to build pipelines from web and mobile apps to BigQuery using dbt.
• Conduct full audit of GTM containers, clean custom tags, and document target states.
• Develop event structure and implementation for new Dietly e-commerce revenue streams.

Coordination and Operational Consulting:

• Create precise technical specifications for the development team.
• Business acceptance of analytics projects with IT and Backend teams.
• Advise and define measurement standards for key business metrics.

Klauzula informacyjna RODO dotycząca przetwarzania danych osobowych przez MasterLife Solutions Spółka z ograniczoną odpowiedzialnością w procesie rekrutacyjnym, z informacjami o administratorze danych, celu i podstawach przetwarzania, odbiorcach danych, okresach przechowywania, prawach osób danych, wymogu podania danych, informacji o zautomatyzowanym podejmowaniu decyzji oraz klauzulach zgód i oświadczeń.