Data & Retention Manager

Customer data is central to this role at a growing European organisation in the animal nutrition sector. The company is expanding its digital capabilities across European markets as part of its dynamic growth.

• Minimum 4 years of experience in customer analytics, CRM, marketing analytics, retention, or customer lifecycle
• Strong understanding of customer behaviour and retention mechanisms
• Hands-on experience in customer segmentation, LTV, and cohort analysis
• Strong analytical skills and ability to build business decision-supporting reports
• Good knowledge of CRM and marketing automation tools, understanding customer lifecycle automation
• Hands-on experience with Shopify
• Experience with SQL or similar data tools
• Ability to combine analytical perspective with practical data use in CRM
• Experience in e-commerce or D2C environment is an advantage

• Building and developing a strategy for leveraging customer data
• Creating customer segmentation and defining target audiences
• Analysing LTV, cohorts, customer journeys, and attribution paths
• Developing customer analytics and analysing customer behaviour
• Analysing margin at product, brand, and customer segment level
• Analysing the impact of pricing and promotions on margins and performance of customer groups
• Preparing dashboards and reports to support business decision-making
• Conducting regular data reviews with Commercial, Marketing, and Brand teams
• Taking responsibility for the email communication calendar and campaign execution
• Developing and managing CRM automations, including welcome, post-purchase, re-engagement, win-back, loyalty, and browse abandonment journeys
• Working closely with an external CRM agency
• Leveraging AI in customer data analysis, segmentation, LTV, reporting, pricing, and margin analysis
• Managing and coordinating the work of the team supporting digital and CRM activities