Web Analyst

TUI Group is hiring for a Web Analyst role based in Warszawa, focusing on supporting and growing their internet service with analytical tasks and collaboration across teams.

• Minimum 2 years of experience in web analytics
• Experience with Google Analytics 4 and Google Tag Manager
• Experience designing and validating measurement systems (event documentation, data verification after deployment)
• Practical experience conducting A/B tests on websites with any tool (e.g., Optimizely, VWO, AB Tasty)
• Knowledge of JavaScript and HTML sufficient to read website code, use browser console, and write simple tags
• SQL skills

Nice to have:

• Knowledge of server-side Google Tag Manager
• Experience with a data visualization tool, preferably Microsoft Power BI

• Support development and growth of the internet service
• Plan, conduct, and analyze A/B and multivariate tests, including hypothesis definition and sample selection
• Create event documentation for programmers and ensure proper implementation
• Implement and maintain tracking codes in Google Tag Manager, including server-side GTM
• Monitor data quality by diagnosing discrepancies between website and booking system data
• Oversee data layer and measurement compliance with user consent (Consent Mode)
• Create both routine and ad hoc reports
• Participate actively in meetings with developers to share analytical knowledge
• Advise teams on purchase pathways and website functionality usage
• Collaborate with E-commerce and Performance Marketing teams on communication automation scenarios