Measurement Implementation Expert, gTech Ads (English, Polish)

gTech Ads supports customers across Google's Ad products stack, providing media and technical services, including account setup, ad campaign implementation, media solutions, and complex technical and measurement solutions. The team partners with Sales, Product, and Engineering to develop tools and services to improve products and client experience globally.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience with SQL or scripts, building data models or analytic dashboards.
• Experience translating quantitative data into actionable insights.
• Fluency in English and Polish.

Preferred qualifications:

• MBA or Master's degree.
• Certification in analytics and digital advertising measurement.
• 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google analytics integrations.
• Ability to work independently and collaboratively.
• Ability to work in fast-moving environments with excellent time-management skills.

• Develop understanding of client needs based on Marketing Objectives (MOs)/Customer Business Objectives (CBOs) and measurement objectives.
• Provide optimal measurement strategy and define key performance indicators based on eligibility criteria.
• Design and execute measurement studies such as Conversion Lift (CL) studies and media mix modeling calibrations.
• Optimize studies ensuring statistical significance on uplift.
• Partner with Account Executives and media effectiveness teams to interpret measurement results and identify opportunities to increase product adoption and investment.
• Provide knowledge of measurement platforms (e.g., Ads, GeoX, CL platforms) and design measurement studies.
• Model results and perform return on investment analysis on broader media plans.
• Analyze attribute lift across channels to inform channel strategy.

Google is an equal opportunity workplace and affirmative action employer committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Accommodations are available for applicants with disabilities.