Analityk / Analityczka Marketing Automation & Data Analytics

Orange Polska is one of the leading providers of telecommunications and IT services for business in Poland. The company conducts its own research and development activities and provides comprehensive IoT, ICT, and cybersecurity solutions. Orange Polska is recognized as one of the top ten employers worldwide.

• Very good knowledge of SQL and experience working with large data sets.
• Minimum 2 years of experience in business data analysis.
• Ability to think analytically and formulate synthetic conclusions.
• Independence, engagement, and creativity in action.
• Highly developed interpersonal skills and ability to work in a team.
• Communicative knowledge of English.

Nice to have:

• Experience with marketing automation systems and conducting Direct Marketing campaigns.
• Practice with Synerise, SAS/SAS CI.
• Basic knowledge of GCP (BigQuery, Looker), Power BI.
• Knowledge of HTML and/or Python.

• Analyze campaign data and customer behaviors to draw conclusions, create reports, insights, and recommendations.
• Design and implement Direct Marketing campaigns (e-mail, MMS, personalized letters), estimate potentials, and generate databases.
• Identify areas for optimization and implement best practices in Direct Marketing.
• Create and develop business logic for campaigns and automate processes.
• Use AI and marketing automation tools to increase the effectiveness of activities.
• Prepare business requirements for the implementation of new data sources.
• Design campaign scenarios and implement A/B tests.
• Search for new solutions to increase communication effectiveness.
• Collaborate closely with business units, IT, BI, and campaign teams.
• Work in Agile methodology with significant space for initiative and ideas.

In the recruitment process at Orange, all candidates have equal opportunities regardless of gender, age, race, origin, religion, disability, sexual orientation, or any other legally protected basis, in accordance with applicable law.