Measurement Implementation Expert, gTech Ads (English, Polish)

gTech Ads provides support and media and technical services for customers across Google's Ad products stack. The team offers services ranging from self-help and in-product support to complex technical and measurement solutions, partnering with Sales, Product, and Engineering teams to improve products and client experience globally.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience with SQL or scripts, building data models or analytic dashboards to extract insights from data sets.
• Experience in translating quantitative data into actionable insights.
• Fluency in English and Polish for client relationship management.

Preferred qualifications:

• MBA or Master's degree.
• Certification in analytics and digital advertising measurement.
• 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google analytics integrations.
• Ability to work independently and collaboratively.
• Ability to work in fast-moving environments with excellent time-management skills.

• Develop an understanding of client needs based on their Marketing Objectives (MOs)/Customer Business Objectives (CBOs) and measurement objectives.
• Provide optimal measurement strategy and define key performance indicators based on eligibility criteria.
• Design and execute measurement studies such as Conversion Lift (CL) studies and media mix modeling calibrations.
• Optimize studies for success ensuring statistical significance on uplift.
• Partner with Account Executives and media effectiveness rPL (rPSA) to interpret measurement results and identify opportunities to increase product adoption and grow investment.
• Provide knowledge of measurement platforms (e.g., Ads, GeoX, CL platforms) and apply advanced investigative skills to design measurement studies.
• Model results and perform return on investment analysis on broader media plans.
• Analyze attribute lift across channels to inform channel strategy.

Google is an equal opportunity workplace and affirmative action employer committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Qualified applicants are considered regardless of criminal histories, consistent with legal requirements. Accommodations for applicants with disabilities are available upon request.