Measurement Implementation Expert, gTech Ads (French/English)

gTech Ads supports customers across Google's Ad products stack, providing media and technical services, including account setup, ad campaign implementation, media solutions, and complex technical and measurement solutions. The team partners with Sales, Product, and Engineering to develop tools and services to improve products and client experience globally.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience with SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
• Experience in translating data into insights.
• Ability to communicate fluently in English and French.
• Preferred: MBA or Master's degree.
• Preferred: Certification in analytics and digital advertising measurement.
• Preferred: 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
• Ability to work independently or as part of a team.
• Ability to work in fast-moving environments with effective time-management skills.

• Develop a deep understanding of client needs based on their MOs/CBOs and measurement objectives, provide optimal measurement strategy, and define right KPIs based on their eligibility criteria.
• Design and execute measurement studies (conversion lift studies, MMM calibrations, etc.) for clients and optimize for success ensuring there is a StatSig read on uplift.
• Model results and triage to ROI analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
• Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

Google is an equal opportunity employer committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Applicants with disabilities or special needs can request accommodations.