Senior CRM and Personalization Analyst

Our client is an innovative leader in customer relationship management within the banking sector.

• At least 5 years of experience in CRM campaign implementation and personalization
• Proven expertise with SAS CI Studio and Pega CDH configuration
• Strong knowledge of MS SQL and relational databases
• Experience in delivering marketing campaigns within the banking sector (preferred)
• Excellent communication skills in Polish at a communicative level
• Good command of English (minimum B2), written and spoken
• Analytical mindset with strong organizational and quality-focus skills
• Willingness to develop professionally and share knowledge with the team

Nice to have:

• Knowledge of SAS 4GL

• Design and implement sophisticated personalization workflows to enhance customer engagement
• Develop tailored communication strategies based on customer data and needs
• Configure and optimize campaigns within SAS CI Studio or Pega CDH platforms
• Prepare detailed requirements and specifications for system enhancements and real-time personalization features
• Conduct testing and analysis of proposed solutions to ensure effectiveness and performance
• Collaborate with cross-functional teams to ensure seamless campaign execution and system integration
• Analyze campaign results and continuously improve personalization processes

Only candidates with an existing legal right to work in the European Union will be considered for this role.