Measurement Implementation Expert, gTech Ads GCS (French, English)

gTech Ads provides support and media and technical services for customers across Google's Ad products stack, offering solutions from self-help to complex technical and measurement solutions for large customers. The team partners with Sales, Product, and Engineering teams to develop tools and services to improve products and client experience globally.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience translating quantitative data into business insights.
• Fluency in English and French for client relationship management.
• Preferred: MBA or Master's degree.
• Preferred: Certification in analytics and digital advertising measurement.
• Preferred: 5 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
• Preferred: Experience with SQL or scripting, building data models or analytic dashboards.
• Ability to work independently and collaboratively in a changing environment with effective time management.

• Develop an understanding of client needs based on Marketing Objectives/Core Business Objectives and define appropriate measurement strategies and KPIs.
• Design and execute measurement studies such as Conversion Lift studies and MMM calibrations, ensuring statistical significance.
• Utilize measurement platforms and investigative skills to model results and analyze attribute lift across channels for ROI analysis.
• Partner with Account Executives and Media Effectiveness teams to interpret measurement results and identify opportunities to increase product adoption and investment.

Google is an equal opportunity employer committed to equal employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Applicants with disabilities or special needs can request accommodations.