Measurement Implementation Expert, gTech Ads GCS (French, English)

gTech Ads provides support and media and technical services for customers across Google's entire Ad products. The team helps customers optimize their Ad and Publisher products, delivering bespoke and scalable measurement and technical solutions globally. They collaborate with Sales, Product, and Engineering teams to improve products and client experience.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in marketing analytics, return on investment, and statistical analysis.
• Experience translating quantitative data into business insights.
• Fluency in English and French for client relationship management.

Preferred qualifications:

• MBA or Master's degree.
• Certification in analytics and digital advertising measurement.
• 5 years experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
• Experience with SQL or scripting, building data models or analytic dashboards.
• Ability to work independently and collaboratively in a changing environment with effective time management.

• Develop understanding of client marketing and measurement objectives to define optimal measurement strategies and Key Performance Indicators (KPIs).
• Design and execute measurement studies such as Conversion Lift studies and Marketing Mix Model calibrations, ensuring statistical significance on uplift.
• Utilize measurement platforms (e.g., Ads, GeoX, Conversion Lift) and perform analysis to triage return on investment across media plans and channels.
• Partner with Account Executives and Media Effectiveness teams to interpret measurement results, identify growth opportunities, and increase product adoption.

Google is an equal opportunity employer committed to workplace diversity and inclusion. Applicants with disabilities or special needs can request accommodations during the application process. Employment policies comply with legal requirements and equal employment opportunity laws.