Measurement Implementation Expert, gTech Ads GCS (German)

gTech Ads provides support and media and technical services for customers using Google's Ad products. The team delivers solutions ranging from self-help to complex technical and measurement solutions for large customers. They collaborate cross-functionally with Sales, Product, and Engineering teams to improve products and customer experience globally.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in marketing analytics, return on investment analysis, and statistical analysis.
• Experience translating raw quantitative data into clear, actionable insights.
• Fluency in German to support client relationship management.

Nice to have:

• Master's degree in Analytics and digital advertising measurement certifications.
• 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
• Ability to operate independently and collaboratively.
• Time management skills for fast-paced environments.

• Develop a deep understanding of client marketing and measurement objectives to provide optimal measurement strategy and define appropriate KPIs.
• Design and execute measurement studies such as Conversion Lift and Marketing Mix Modeling calibrations, ensuring statistically significant results.
• Utilize knowledge of measurement platforms (e.g., Ads, GeoX, CL platforms) and analytical skills to design studies and analyze media plans.
• Collaborate with Account Executives and Media Effectiveness leads to interpret measurement outcomes and identify opportunities to increase product adoption and investment.

Google is an equal opportunity employer committed to diversity and inclusion. Applicants with disabilities or special needs requiring accommodation can complete a dedicated form. Employment is regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or criminal history, consistent with legal requirements.