GEO Specialist

Foundation is a remote B2B content marketing agency helping SaaS and Higher Ed clients grow through SEO, content, and strategic distribution.

GEO Research & Execution:

• Research and document prompts, questions, and content gaps important to clients' audiences and competitive positions.
• Support analysis using GEO tools such as Profound, Ahrefs.
• Contribute to AI visibility benchmarking.
• Assist in development and maintenance of GEO strategies and reporting assets.

On-Site Content Planning & Support:

• Create content plans to support AI citation.
• Audit existing client content for GEO alignment and flag restructuring opportunities.
• Collaborate with writing and strategy teams.

Reddit Strategy:

• Develop and manage Reddit strategies to build client visibility and presence.
• Identify relevant subreddits, content angles, and participation strategies.
• Plan platform-native content that earns upvotes and citation.
• Support authentic Reddit presence including organic participation, strategic commenting, and branded posts.

Performance & Reporting:

• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
• Contribute to performance reports with clear documentation.
• Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration:

• Collaborate with creative, SEO, and senior GEO team members to support broader channel strategies.
• Surface audience insights for content planning.
• Participate in content audits and strategy sessions with a GEO and AI visibility lens.