Tech Stack / Keywords
GA4GTMGoogle AdsMeta AdsTikTok AdsCROA/B testinge-commercedata storytellingdashboard
Firma i stanowisko
HABYS to polska marka oferująca profesjonalne wyposażenie dla fizjoterapeutów, masażystów oraz branży beauty i wellness. Firma rozwija się na rynkach polskim i zagranicznych.
Wymagania
- Experience in e-commerce or sales
- Ability to formulate hypotheses, analyze data, and translate results into business recommendations
- Experience working with GA4 and GTM including implementation verification
- Ability to combine data from various sources such as Google Ads, Meta Ads, and TikTok Ads
- Experience analyzing e-commerce funnel and KPIs (conversions, revenue, AOV)
- Ability to identify anomalies and causes of data changes
- Data quality control and problem diagnosis with IT/BI
- Skill in preparing dashboards, reports, and data storytelling
Obowiązki
- Develop and use GA4 for digital and e-commerce analytics
- Analyze traffic, acquisition sources, campaigns, and channels
- Analyze the entire e-commerce funnel: session → product → cart → checkout → purchase
- Analyze conversions, revenue, orders, AOV, and other key e-commerce KPIs
- Analyze results by product, category, market, channel, and user segments
- Analyze user paths and Customer Journey
- Identify changes in user behavior and business results
- Combine GA4 data with data from Google Ads, Meta Ads, and TikTok Ads
- Support CRO and A/B tests by preparing hypotheses, analyzing results, and assessing KPI impact
- Proactively identify increases, decreases, anomalies, and significant data changes
- Formulate hypotheses and seek confirmation in data
- Analyze problems by channel, campaign, device, market, product, category, and user segment
- Combine data from different sources to find causes
- Determine the impact of changes on revenue, conversion, and other business KPIs
- Prepare recommendations and prioritize key insights
- Control data quality and tracking correctness
- Identify errors, gaps, and inconsistencies
- Verify the implementation correctness of GA4 and GTM
- Collaborate with IT/BI to diagnose problems
- Create and develop reports and dashboards supporting business decisions
- Automate and improve reporting processes
- Prepare cyclical and ad hoc deep dives
- Present data clearly to business stakeholders with key findings and recommendations
Benefity
- Salary matched to experience plus bonus system
- Real influence on marketing and e-commerce decisions
- Access to a broad range of digital and e-commerce data
- High autonomy and opportunity to develop analytics area
- Ability to influence how HABYS utilizes data in business
- Hybrid work option – Kraków or Jasło
Inne informacje
Klikając w przycisk „Aplikuj” lub w inny sposób wysyłając zgłoszenie rekrutacyjne, zgadzasz się na przetwarzanie Twoich danych osobowych przez HABYS sp. z o.o. zgodnie z polityką prywatności i zasadami rekrutacji opisanymi w ogłoszeniu. Podanie danych jest dobrowolne, ale niezbędne do udziału w rekrutacji. Masz prawo dostępu, sprostowania, usunięcia danych oraz wniesienia sprzeciwu wobec przetwarzania.
Habys
Pracodawca