GEO & SEO Lead

Antal is a leading recruitment and HR advisory company present in Poland since 1996, expanded to the Czech Republic and Hungary, employing around 150 professionals delivering specialist and executive recruitment, employee outsourcing, HR consulting, employer branding, and market research across the CEE region.

• 5+ years in SEO and search optimization, including technical, enterprise, international, and e-commerce SEO.
• Hands-on experience with GEO, AEO, or AI Search (mandatory).
• Track record leading enterprise-level or global initiatives.
• Strong stakeholder management and business partnering skills; comfortable presenting to senior management and challenging vendors.
• Expertise in Technical SEO, Enterprise SEO, International SEO, and E-commerce SEO.
• Solid understanding of Large Language Models, GEO, AEO, Retrieval-Augmented Generation (RAG), and prompt engineering.
• Familiarity with AI Visibility measurement and Share of Prompt / Share of Model methodologies.
• Backgrounds in e-commerce or retail strongly preferred.
• Candidates from data science or analytics with strong business understanding evolving into GEO/AI-search considered.
• Executive presence, strategic thinking, and strong communication skills to engage category directors and vendors credibly.

• Define GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and technical SEO strategy aligned with business objectives across markets.
• Act as a technical business partner to Marketing, eCommerce, Product, and Content teams.
• Lead evaluation, selection, and implementation of GEO/SEO platforms and vendors, distinguishing real capabilities from marketing.
• Define and track KPIs including AI Visibility, Share of Prompt, Share of Model, and Organic Visibility.
• Drive adoption of technology platforms and monitor performance against business KPIs.
• Set technical SEO standards and governance as a global reference across regions.
• Represent technical and technology perspectives in meetings with senior stakeholders and external vendors.

Candidates must have on-site presence in Warsaw and be willing to travel there as required. Relocation and travel costs are not covered.