Product Analyst (e-Commerce & Advertising)

Experis to światowy lider rekrutacji specjalistów i kadry zarządzającej w kluczowych obszarach IT.

• Strong skills in SQL with ability to write complex analytical queries.
• Experience in e-commerce, product analytics, digital analytics, or conversion optimization.
• Strong understanding of customer journeys and conversion funnels.
• Ability to transform data into business recommendations.
• Knowledge of statistics and digital product measurement methodologies.
• Good command of English, both written and spoken.

Nice to have:

• Experience with AWS or cloud-based data environments.
• Experience with GA4, BigQuery, Tableau, Power BI, or Looker.
• Experience with A/B testing and experiment analysis.
• Understanding of attribution models and customer journey analytics.
• Familiarity with digital advertising and AdTech ecosystems.
• Basic knowledge of Python or R.

E-commerce & Product Analytics:

• Analyze user behavior across the customer journey from content or advertising exposure to purchase.
• Monitor and optimize e-commerce performance metrics such as Product Click Rate, Add-to-Cart Rate, Conversion Rate, Average Order Value (AOV), and ROAS.
• Identify bottlenecks in the conversion funnel and recommend improvements.
• Evaluate the impact of new product features on user engagement and sales.
• Support business teams with data-driven recommendations to increase commercial performance.

Advertising Analytics:

• Analyze the effectiveness of advertising solutions and digital campaigns.
• Monitor key advertising metrics including impressions, CTR, CPM, CPC, CPA, and ROAS.
• Assess the relationship between advertising activity and e-commerce conversions.
• Collaborate with product teams to optimize advertising products and revenue opportunities.

Data Analysis & Insights:

• Perform advanced data analysis using SQL.
• Integrate and analyze data from multiple sources including e-commerce, analytics, and advertising platforms.
• Identify trends, anomalies, and growth opportunities.
• Support the creation of measurement frameworks for commerce media and retail media products.

Experimentation & Optimization:

• Design and analyze A/B tests and product experiments.
• Evaluate the impact of UX/UI changes on user engagement and conversion.
• Validate statistical significance of tests and translate findings into actionable recommendations.

Collaboration:

• Work closely with the Business Owner of the e-commerce platform.
• Partner with Product Teams, Advertising Product Teams, AdTech Specialists, and Technology Teams.
• Support cross-functional decision-making through analytical insights and recommendations.