Senior UX Product Designer

HelloFresh's HelloTech organisation in Warsaw is their global technology backbone, with over 1000 people building digital products for meal kits, ready-to-eat meals, pet food, and premium meat & seafood. HelloTech creates shared platforms supporting millions of customers monthly and works in autonomous, cross-functional teams owning specific product domains end to end.

• Typically 4-6+ years of product design experience with ownership of complex consumer experiences.
• Ability to navigate ambiguous problems and influence product direction independently.
• Experience designing B2C growth, e-commerce, subscription, marketplace, or transaction-driven experiences.
• Deep understanding of experimentation and translating data and metrics into design opportunities.
• Expertise in interaction and visual design including hierarchy, architecture, responsive behavior, motion, and micro-interactions.
• Ability to simplify complex experiences and articulate design quality.
• AI-native design fluency using tools such as Figma AI, Claude, Claude Code, and Gemini.
• Systems thinking with experience creating reusable and modular design patterns.
• Strategic thinking and high agency to navigate ambiguity and drive design direction.
• Cross-functional leadership working with Product Managers, Engineers, Data, Research, and Content Design.
• Exceptional communication skills to present insights, hypotheses, trade-offs, and rationale.

Lead high-impact Growth experiences:

• Own end-to-end design of critical growth journeys including acquisition, conversion, checkout, payment, reactivation, and new purchase models.
• Translate customer and business problems into clear, value-communicating experiences.
• Balance conversion with long-term engagement and retention.

Shape product direction:

• Partner cross-functionally with Product, Engineering, Data, Research, Marketing, and Content Design.
• Connect customer needs, insights, goals, and technology to develop product directions.
• Contribute to long-term vision and tactical improvements.

Drive experimentation and validated learning:

• Use quantitative and qualitative insights to design impactful experiments.
• Collaborate with Product and Data to translate funnel performance into design improvements.
• Identify patterns beyond individual A/B tests.
• Balance experimentation velocity with customer trust and experience quality.

Work AI-natively:

• Integrate AI across design lifecycle stages from exploration to prototyping.
• Use AI tools such as Claude, Claude Code, Gemini, and Figma AI.
• Explore AI-native customer experiences like personalization and conversational interactions.
• Apply strong design judgment to AI-generated outputs.

Raise the bar for design craft:

• Create polished, intuitive experiences with attention to visual hierarchy, interaction design, motion, micro-interactions, and usability.
• Identify opportunities for quality and coherence improvements.
• Contribute patterns and practices to strengthen the design team.
• Give and seek thoughtful critique.

Design systems, not just screens:

• Create reusable patterns and modular experiences scalable across markets and brands.
• Partner with design system teams.
• Reduce design debt to speed future experimentation.

Lead through collaboration:

• Provide design rationale in product decisions.
• Guide cross-functional partners through ambiguity and trade-offs.
• Build alignment without formal authority.
• Support other designers through critique and sharing practices.