PPC / Performance Marketing Specialist

Andersen is a global software development company with over 18 years of experience supporting businesses worldwide in their digital transformation. Headquartered in Poland, the company operates development centers across multiple countries and offers end-to-end IT services including custom software development, API integration, system architecture, legacy modernization, and long-term support. Andersen leverages AI, Machine Learning, Data Science, Big Data, and Visual Technologies to create intelligent digital products. The company serves multiple industries including Healthcare, FinTech, Logistics, Automotive, Manufacturing, E-commerce, and Multimedia & Entertainment, with a team of 3,700+ experts across 16+ global locations.

• 3+ years hands-on with GTM (web & server-side), GA4, Google Search Console.
• Hands-on experience in e-commerce performance marketing.
• Hands-on experience in mobile app user acquisition and promotion.
• Strong experience with Google Ads, Meta Ads, Google Merchant Center, Google Shopping, Performance Max, App Campaigns.
• Experience with product feeds, catalogues, dynamic remarketing.
• Experience optimizing campaigns for installs and post-install events.
• Good understanding of GA4 and conversion tracking.
• Experience with Firebase, AppsFlyer, or Adjust; mobile attribution.
• Strong understanding of e-commerce and mobile app acquisition funnels.
• Ability to optimize based on business metrics (not just CPC, CPM, CTR, or installs).
• Strong analytical and data-driven decision-making skills.
• Experience managing and scaling significant ad budgets.
• Experience with feed management tools and large e-commerce catalogues.
• Strong knowledge of e-commerce metrics: ROAS, Revenue, CAC, CPA, CR, AOV, LTV, MER.
• Experience with Shopping performance and product-level profitability.
• Strong knowledge of mobile metrics: CPI, CPA, LTV, ROAS, Retention, Subscription Rate.
• Experience analyzing full app funnel: Install-to-Registration, Install-to-Purchase, in-app events.
• English — Upper-Intermediate+.

• Planning, launching, and optimizing paid campaigns for e-commerce and mobile apps.
• Managing Google Ads: Search, Shopping, Performance Max, Remarketing, App Campaigns.
• Managing Meta Ads: e-commerce, catalogue sales, remarketing, app installs, in-app conversions.
• Managing Google Merchant Center and product feeds.
• Optimizing Shopping and Performance Max campaigns based on revenue, ROAS, CAC, and profitability.
• Working with product catalogues, dynamic remarketing, and feed optimization.
• Launching and scaling mobile app acquisition campaigns.
• Optimizing app campaigns for installs and deeper in-app events (registration, trial, subscription, purchase).
• Analyzing performance across the full customer journey.
• Monitoring key e-commerce metrics: ROAS, CAC, CPA, Conversion Rate, AOV, revenue.
• Monitoring app metrics: CPI, CPA, ROAS, retention, LTV, in-app conversion rates.
• Testing new campaign structures, audiences, bidding strategies, creatives, and offers.
• Managing and allocating ad budgets across channels, markets, and products.
• Identifying scaling opportunities while maintaining target performance.
• Collaborating with analytics, creative, and dev teams to improve tracking and performance.
• Preparing clear recommendations and action plans based on campaign results.