Marketing Director / Head of Marketing

Play of Battle S.A. is a game studio located in Warsaw developing Systemic War, a Grand Strategy / RTS PC game with a modern-day setting and a long-term development and marketing roadmap.

• 5+ years of relevant marketing experience
• Proven ownership of significant marketing campaigns or brands
• Experience in senior marketing, brand, campaign, or regional leadership roles
• Strong marketing experience in video games, entertainment, consumer products, technology, media, sports, or related fields
• Experience planning and executing large-scale marketing campaigns
• Strong understanding of brand building, storytelling, audience development, and community-driven marketing
• Experience with digital channels, social media, creators, PR, events, partnerships
• Ability to link high-level strategy with hands-on execution
• Strong leadership and communication skills
• Experience managing budgets, agencies, partners, or multidisciplinary marketing teams
• Ability to work closely with creative and product teams
• Fluent English and capable of operating in an international environment
• Ability to work onsite in Warsaw

Nice to have:

• Experience in the video game industry, publishing, or entertainment
• Experience marketing PC or console products
• Experience with global product launches
• Experience building a marketing function or team from early stages
• Strong network among media, creators, influencers, or commercial partners
• Experience with experiential marketing, events, sponsorships, brand activations
• Understanding of Steam, wishlists, festivals, demos, and community-driven game marketing
• Interest in strategy games, geopolitics, history, or modern military themes

• Define and execute the global marketing strategy for Systemic War
• Build a strong, recognizable brand around the game and its setting
• Plan and lead product beats including multiplayer tests, events, campaigns, and launch
• Develop integrated campaigns across digital, social media, creators, PR, events, partnerships, and paid media
• Create marketing initiatives that generate organic attention and content
• Build relationships with media, influencers, creators, partners, and agencies
• Work closely with Production, Creative, Art, and Business teams to align marketing with product vision
• Define KPIs, measure campaign performance, and improve marketing effectiveness
• Build and develop the internal marketing team as the project scales
• Manage external marketing partners, agencies, and budgets
• Help shape long-term positioning of Play of Battle studio and brand

This is an on-site position in Warsaw, Poland. Relocation is required. Remote work is not available. Candidates opposed to using AI tools or uncomfortable in an AI-assisted environment should not apply.