Google

Measurement Implementation Expert, gTech Ads GCS (French, English)

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SeniorOn-site·WarszawaFull-time

#469656·Dodano 15 dni temu·0

Źródło: Google

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Tech Stack / Keywords

AdsGeoXGoogle AnalyticsSQLMMMA/B testingStatSig

Podsumowanie oferty

gTech Ads measurement expert supporting clients’ marketing objectives. You will design and execute measurement studies and analyze return on investment across media plans.

Wymagania

Bachelor’s degree or equivalent practical experience.
5 years of experience with marketing analytics, return on investment, and statistical analysis.
Experience translating quantitative data into business insights.
Ability to communicate fluently in English and French to support client relationship management in the region.

Nice to have:

MBA or Master’s degree.
Certification in analytics and digital advertising measurement.
5 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
Experience with SQL or scripts, building data models or analytic dashboards to draw insights from large data sets.
Ability to operate self-sufficiently and collaborate as part of a close-knit team.
Ability to work in a changing environment with effective time-management skills.

Obowiązki

Develop an understanding of clients’ marketing and measurement objectives, provide an optimal measurement strategy, and define Key Performance Indicators (KPIs) based on eligibility criteria.
Design and execute measurement studies, including Conversion Lift studies and MMM calibrations, and optimize them for success, ensuring there is a StatSig read on uplift.
Use measurement platforms such as Ads, GeoX, and CL platforms to design studies; model results, triage them to return on investment (ROI) analysis across broader media plans, and analyze attribute lift across channels to inform channel strategy.
Partner with Account Executives and Media Effectiveness rPL to interpret measurement results for clients and identify opportunities to increase adoption of key solutions and grow investment.

Benefity

Premie

Udziały pracownicze

Google

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