Comarch SA

Senior Digital Marketing Specialist

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SeniorHybryda·KrakówFull-time

#472356·Dodano 12 dni temu·0

Źródło: Comarch

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Tech Stack / Keywords

HubSpotGoogle Analytics 4Google Search ConsoleLinkedIn AdsMarketoSalesforce Marketing CloudSALESmanagoAhrefsJSON-LDGoogle Workspace

Podsumowanie oferty

The specialist will manage digital marketing for the Financial Services sector, covering marketing automation, the website, SEO/GEO and LinkedIn campaigns. The role includes lead management and performance reporting using tools such as HubSpot, Google Analytics 4 and Google Search Console.

Wymagania

At least 3 years of digital marketing experience, preferably in B2B.
Hands-on experience with HubSpot or a comparable marketing automation platform, such as Marketo, Salesforce Marketing Cloud or SALESmanago; ability to build workflows and nurturing scenarios and work with emails, forms, landing pages, lists and segmentation.
Practical experience publishing and editing content, building pages and managing forms in a CMS; ability to learn new systems quickly.
SEO and GEO/AEO experience, including keyword research with Ahrefs or a similar tool, Google Search Console, on-page practices, and technical basics such as JSON-LD structured data and 301 redirects.
Understanding of optimizing content for AI assistants and answer engines and monitoring brand visibility in AI answers.
Experience running B2B paid campaigns, ideally LinkedIn Ads, from setup and targeting through optimization and reporting.
Experience with Google Analytics 4 reporting, explorations and UTMs; HubSpot reporting; and Excel or Google Sheets.
Knowledge of GDPR and email marketing best practices, including consent management and the difference between marketing and transactional emails.
Fluent Polish (C2 or native) and English at B2/C1 level.
Independent, accurate and well organized; able to plan scheduled activities alongside new initiatives, improve processes and try new approaches, and work with marketing colleagues, agencies, internal stakeholders and sales.

Nice to have:

Experience with a website migration or rebranding project, including content audits, redirects and protecting SEO visibility.
Experience working in a large shared HubSpot portal used by several teams.
Lead management experience in close cooperation with sales, including MQL/SQL.
HubSpot Academy certifications.
Background in IT, financial services or fintech.
Experience with AI visibility monitoring tools, LinkedIn newsletters or YouTube channel optimization.
Daily use of AI tools such as Claude, Gemini or NotebookLM in marketing work.

Obowiązki

Marketing Automation:

Run email campaigns and newsletters, forms, landing pages and segmentation in HubSpot.
Build and optimize workflows and lead nurturing, and keep the contact database clean and compliant.

Website, SEO & GEO:

Publish news and articles, and build and update product pages and forms in the CMS.
Do keyword research before every publication; manage metadata, structured data, redirects and indexing; and optimize product pages for search engines and AI answer engines.

LinkedIn & YouTube:

Plan, launch and optimize LinkedIn Ads campaigns, including Document Ads and Lead Gen Forms.
Publish content on the LinkedIn page and newsletter, and publish and optimize videos on YouTube.

Lead Management:

Handle incoming inquiries according to the established process, register leads and campaigns in the CRM, and prepare monthly MQL/SQL reports.

Reporting & Budgets:

Track performance in Google Analytics 4, Google Search Console and HubSpot, report results, and manage campaign budgets and related paperwork.

Benefity

Private medical care for the employee and their loved ones.
Cafeteria system, including a Multisport card or funds for culture, leisure and sports.
Access to advanced AI tools and Google Workspace.

Opieka zdrowotna

Karta sportowa

Dodatkowe benefity

Inne informacje

Maternity leave cover for 12+ months, with the option of extending the role to a permanent position.
Availability to start immediately is listed as a nice-to-have.

Comarch SA

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