UX/UI Designer for Marketing Campaigns

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MidHybryda·GdańskFull-time

#478325·Dodano wczoraj·0

Źródło: Capgemini

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Tech Stack / Keywords

FigmaA/B testing

Podsumowanie oferty

Design UX and campaign experiences for digital products, e-commerce and marketing campaigns across web and mobile applications for an established consumer brand. You will take work from research and ideation through prototyping, testing and delivery, using Figma and AI-enabled workflows.

Wymagania

3+ years of professional experience in UX/UI, Product Design, Digital Product Design or a similar role.
A portfolio demonstrating UX thinking and digital product design, not only visual execution.
Strong knowledge of UX principles, interaction design, information architecture and usability.
Strong Figma skills, including components, prototyping and design systems.
Experience translating business and user needs into practical design solutions.
Experience with user research, usability testing and validation.
Ability to use data, research findings and other insights to inform design decisions.
Ability to generate, compare and develop different concepts.
Ability to combine creativity with analytical thinking and use research, business context and data to evaluate design directions.
Ability to collaborate with business, marketing, design and development stakeholders.
Comfortable working in a dynamic environment.
Very good English, minimum B2 level.

Nice to have:

UI and visual design foundations, including hierarchy, typography, layout and responsive design.
Experience with gamification, e-commerce, loyalty programmes, QSR, retail or other consumer-facing digital products.
Experience with digital marketing campaigns and campaign-driven customer experiences.
Understanding of conversion optimisation, A/B testing and experimentation.
Experience interpreting product or marketing analytics using analytics tools.
Experience working with multiple brands or cross-brand campaigns.
Experience connecting marketing communication with product UX.
Practical experience using AI tools in design workflows, including research, ideation, analysis, prototyping or design exploration.
Practical experience with AI-enabled design workflows, including rapid prototyping, synthesis, exploration and workflow automation.

Obowiązki

Design intuitive web and mobile experiences, with a strong focus on UX.
Translate business objectives, campaign goals and customer needs into digital experiences.
Contribute to digital campaign strategy and ensure campaign ideas fit the broader product and customer experience.
Support short-term and recurring campaigns, adapting digital experiences based on campaign objectives, previous learnings and current context.
Explore concepts and design directions through rapid experimentation and prototyping.
Conduct and support user research, usability testing and validation.
Use analytics, findings and insights to identify opportunities and inform design decisions.
Create user flows, wireframes, concepts, high-fidelity designs and interactive prototypes in Figma.
Work with and contribute to design systems, components and reusable patterns.
Use AI-enabled tools for research, ideation, concept exploration, analysis and rapid prototyping.
Collaborate with visual designers to connect campaign concepts and brand communication with the product experience.
Work with marketing, business and development teams to balance user needs, commercial goals, brand requirements and technical constraints.
Contribute ideas and continuously improve the product and ways of working.

Benefity

Private medical care with Medicover, with additional packages available on preferential terms.
Life insurance.
More than 40 options on the NAIS benefit platform, including a sports card.
Access to over 70 training tracks with certification opportunities on the NEXT platform.
Free access to the Education First languages platform, TED Talks and Udemy Business materials and training.
A home office package including a laptop, monitor and chair.

Opieka zdrowotna

Ubezpieczenie

Karta sportowa

Szkolenia wewnętrzne

Capgemini

775 aktywnych ofert

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