Digital Analytics Specialist (K/M)

OstroVit Technology of Nutrition is a producer in the sports supplements, dietary food, and sports accessories sector. They manufacture high-quality products from the best raw materials tested in an independent, accredited laboratory. The OstroVit brand is recognized in over 60 countries worldwide.

• Minimum 3 years of experience in marketing analytics, e-commerce, or business intelligence
• Very good knowledge of Google Analytics 4
• Ability to work with large data sets
• Very good knowledge of Excel and/or Google Sheets
• Proficient in SQL for independent data analysis
• Experience with BI tools (Power BI, Looker Studio, Tableau or similar)
• Knowledge of e-commerce and marketing metrics
• Ability to interpret data and translate it into business recommendations
• Independence and ability to present conclusions to management and managers

Nice to have:

• Experience in DTC, FMCG, retail, or e-commerce sectors

• Analyze sales, marketing data, and customer behavior
• Build and develop dashboards and reports supporting management, marketing, and e-commerce
• Analyze customer journey and identify conversion drop-off points
• Analyze marketing campaign effectiveness across various platforms (Meta, Google, TikTok, influencer marketing, affiliation, marketplace)
• Analyze sales channels and traffic sources effectiveness
• Segment customers and analyze their value (LTV, RFM, retention)
• Create recommendations to increase sales, conversion, and marketing profitability
• Collaborate with marketing, e-commerce, sales, and IT departments
• Define and monitor key business indicators
• Conduct A/B test analyses and recommend changes to the online store
• Integrate data from various sources (GA4, CRM, ERP, advertising platforms, marketplace, e-commerce)
• Co-create e-commerce development strategy based on data