Comarch SA

Senior Product Marketing Specialist

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SeniorZdalnie·KrakówFull-time

#390964·Dodano 3 miesiące temu·4

Źródło: Comarch

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Tech Stack / Keywords

MarketingAIKrakówWarszawaSenior

Firma i stanowisko

We create advanced IT systems for the financial sector, focusing on Wealth Management product lines for the Middle East (MEA) and Asia (ASEAN) markets.

Wymagania

4+ years of B2B product marketing or marketing management experience in software, technology, or financial services with ownership of positioning and campaign results.
Proven track record of independently delivering complex, deadline-fixed marketing projects end-to-end, including major conference or trade-show presence.
Comfortable creating materials and campaigns hands-on with AI support (LLM-based writing and image generation) and verifying every product claim.
Working knowledge of marketing automation/CRM platforms (HubSpot preferred).
Strong stakeholder management skills, able to work with senior Sales leadership and product teams.
English proficiency at C1+ level is mandatory; Polish not required.

Nice to have:

Experience in wealth management, private banking, capital markets, or financial services with familiarity in MEA or ASEAN markets.
Experience in media relations or analyst-facing activities.
Knowledge of Arabic or other regional languages.
Willingness to travel to the region several times a year.

Obowiązki

Own marketing for the Wealth Management product line in MEA and ASEAN markets: positioning, messaging, and annual marketing plan aligned with Sales priorities.
Own a measurable pipeline contribution target, agreed with Sales and reported monthly.
Plan and deliver end-to-end event-driven campaigns around flagship industry events in the region, including pre-event outreach, on-site presence, and post-event follow-up.
Independently create campaign materials using AI-assisted workflows, verifying all external claims before publication.
Orchestrate product expertise into the market by working closely with product and sales leadership to create client-facing narratives and thought-leadership content.
Maintain the sector's product knowledge base including verified claims, references, and competitive positioning.
Contribute to PR and analyst-facing activities for the sector.
Operate within shared team standards related to brand, quality gate, campaign process, and event-to-pipeline reporting discipline.

Benefity

Private medical care with Allianz for employee and family.
Cafeteria system with options including full funding for a Multisport card or funds for culture, leisure, sports, and shopping.
Hybrid work model after onboarding period: 2 days remote, 3 days in office.
Access to advanced AI tools and Google Workspace.
Collaboration with diverse competency teams to learn new technologies and expand IT knowledge.
Professional growth opportunities and real impact on business decisions.

Opieka zdrowotna

Karta sportowa

Comarch SA

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