Senior Product Marketing Specialist

We create advanced IT systems for the financial sector, focusing on Wealth Management product lines for the Middle East (MEA) and Asia (ASEAN) markets.

• 4+ years of B2B product marketing or marketing management experience in software, technology, or financial services with ownership of positioning and campaign results.
• Proven track record of independently delivering complex, deadline-fixed marketing projects end-to-end, including major conference or trade-show presence.
• Comfortable creating materials and campaigns hands-on with AI support (LLM-based writing and image generation) and verifying every product claim.
• Working knowledge of marketing automation/CRM platforms (HubSpot preferred).
• Strong stakeholder management skills, able to work with senior Sales leadership and product teams.
• English proficiency at C1+ level is mandatory; Polish not required.

Nice to have:

• Experience in wealth management, private banking, capital markets, or financial services with familiarity in MEA or ASEAN markets.
• Experience in media relations or analyst-facing activities.
• Knowledge of Arabic or other regional languages.
• Willingness to travel to the region several times a year.

• Own marketing for the Wealth Management product line in MEA and ASEAN markets: positioning, messaging, and annual marketing plan aligned with Sales priorities.
• Own a measurable pipeline contribution target, agreed with Sales and reported monthly.
• Plan and deliver end-to-end event-driven campaigns around flagship industry events in the region, including pre-event outreach, on-site presence, and post-event follow-up.
• Independently create campaign materials using AI-assisted workflows, verifying all external claims before publication.
• Orchestrate product expertise into the market by working closely with product and sales leadership to create client-facing narratives and thought-leadership content.
• Maintain the sector's product knowledge base including verified claims, references, and competitive positioning.
• Contribute to PR and analyst-facing activities for the sector.
• Operate within shared team standards related to brand, quality gate, campaign process, and event-to-pipeline reporting discipline.