Marketing Operations & AI Lead

We provide innovative IT systems for the financial sector and are building a marketing technology architecture integrated with modern AI solutions.

• 5+ years in marketing operations, marketing technology, or growth operations in B2B sectors with end-to-end marketing automation architecture ownership.
• Deep expertise with HubSpot, including CRM architecture, lead scoring, attribution, and reporting.
• Experience with ABM tools (e.g., 6sense), BI tools, and platforms like Google and LinkedIn.
• Proven production implementation of AI in marketing workflows, including LLMs, prompt libraries, and AI output evaluation.
• Advanced skills in data handling, dashboarding, and governance aligned with regulated industries.
• Strong analytical skills and ability to translate sales goals into automated processes.
• Functional leadership to set standards and mentor without formal line authority.
• English proficiency at C1 or higher; Polish is a plus.

Nice to have:

• Degree in marketing, business, computer science, data, or related fields.
• HubSpot certifications and experience with automation platforms like Make, Zapier, n8n.
• Basic knowledge of SQL, Python, or scripting concepts.

• Own the marketing engine end-to-end: design and build the B2B funnel model, including lifecycle stages, lead scoring, attribution, and reporting within HubSpot.
• Migrate and unify CRM systems fully into HubSpot and integrate with BI tools, Google, and LinkedIn.
• Design and implement AI-assisted marketing workflows, including LLM-based content generation and a retrieval-augmented knowledge base (RAG).
• Measure every campaign and event from lead capture to pipeline attribution and feedback loops.
• Oversee governance and compliance of AI and marketing tools, including security reviews and access management.
• Act as functional chapter lead and mentor marketing operations team members, partnering with Sales and Marketing leadership.