Marketing Operations & AI Lead

Brak informacji o wynagrodzeniu

SeniorZdalnie·KrakówFull-time

#390966·Dodano 3 miesiące temu·3

Źródło: Comarch

Tech Stack / Keywords

MarketingAIKrakówWarszawaSenior

We provide innovative IT systems for the financial sector and are building a marketing technology architecture integrated with modern AI solutions.

5+ years in marketing operations, marketing technology, or growth operations in B2B sectors with end-to-end marketing automation architecture ownership.
Deep expertise with HubSpot, including CRM architecture, lead scoring, attribution, and reporting.
Experience with ABM tools (e.g., 6sense), BI tools, and platforms like Google and LinkedIn.
Proven production implementation of AI in marketing workflows, including LLMs, prompt libraries, and AI output evaluation.
Advanced skills in data handling, dashboarding, and governance aligned with regulated industries.
Strong analytical skills and ability to translate sales goals into automated processes.
Functional leadership to set standards and mentor without formal line authority.
English proficiency at C1 or higher; Polish is a plus.

Nice to have:

Degree in marketing, business, computer science, data, or related fields.
HubSpot certifications and experience with automation platforms like Make, Zapier, n8n.
Basic knowledge of SQL, Python, or scripting concepts.

Own the marketing engine end-to-end: design and build the B2B funnel model, including lifecycle stages, lead scoring, attribution, and reporting within HubSpot.
Migrate and unify CRM systems fully into HubSpot and integrate with BI tools, Google, and LinkedIn.
Design and implement AI-assisted marketing workflows, including LLM-based content generation and a retrieval-augmented knowledge base (RAG).
Measure every campaign and event from lead capture to pipeline attribution and feedback loops.
Oversee governance and compliance of AI and marketing tools, including security reviews and access management.
Act as functional chapter lead and mentor marketing operations team members, partnering with Sales and Marketing leadership.

Private medical care with Allianz covering specialists and diagnostics.
Cafeteria benefits including Multisport card or culture/leisure/sports/shopping funding.
Hybrid work model (2 days remote, 3 days office after onboarding).
Access to advanced AI tools and Google Workspace.
Collaboration with diverse competency teams to expand IT knowledge.
Professional growth opportunities and direct impact on business decisions.

Opieka zdrowotna

Karta sportowa

Comarch SA

138 aktywnych ofert