Principal Product Manager

SolarWinds is a company focused on providing simple, powerful, and secure solutions to accelerate business transformation. The Principal Product Manager role is part of the eCommerce function, which owns the end-to-end digital sales experience converting prospects into customers and customers into advocates. The position has strong cross-functional visibility across Product, Engineering, Finance, and Go-to-Market teams.

• 10+ years of product management experience owning revenue-generating digital products.
• 3-5+ years of direct eCommerce, self-serve, or product-led growth experience in B2B SaaS or hybrid environments.
• Proven ability to define and execute product strategy at principal or senior staff level.
• Deep understanding of eCommerce fundamentals including checkout UX, payment infrastructure, pricing and packaging strategy, subscription lifecycle, and conversion optimization.
• Strong analytical skills including funnel metrics, A/B test design, cohort analysis, and data presentation to executives.
• Demonstrated ability to lead through influence in matrix organizations across Product, Engineering, GTM, Finance, and Legal.
• Experience with pricing and packaging strategy modeling and presenting trade-offs.
• Excellent written and verbal communication skills.
• Experience mentoring other PMs and contributing to team craft and practices.

eCommerce Strategy & Vision:

• Define and own the multi-year product vision and roadmap for eCommerce capabilities aligned with company revenue and growth objectives.
• Set strategic framework for online sales across SMB self-serve, mid-market, and enterprise digital motions.
• Influence pricing, packaging, and go-to-market strategy.
• Represent eCommerce at executive level, translating product decisions into business impact.

Self-Serve & Product-Led Growth:

• Own the self-serve buying journey from trial activation through paid conversion and upsell.
• Define and optimize in-product upgrade and expansion paths.
• Partner with Product and Engineering to build in-app purchasing and entitlement infrastructure.
• Measure and improve PLG metrics such as trial conversion rate and self-serve ARR.

Checkout, Pricing & Packaging Experience:

• Own end-to-end checkout experience including product catalogue, pricing pages, cart, payment, order confirmation, and post-purchase flows.
• Drive pricing and packaging display strategy.
• Partner with Finance and Legal on payment methods, tax, compliance, currency localization.
• Lead platform investments such as commerce engine selection and subscription management tooling.

Conversion Optimization & Analytics:

• Build and maintain data-driven operating model for eCommerce performance with KPIs and test-and-learn culture.
• Own funnel analytics and drive A/B testing programs.
• Establish reporting and dashboards for leadership visibility.

Cross-Functional Influence & Organizational Leadership:

• Operate as connective tissue between Product, Engineering, Marketing, Sales, Finance, and Customer Success.
• Drive alignment on roadmap priorities through influence.
• Mentor other PMs on eCommerce thinking and product design.
• Build playbooks and frameworks to scale eCommerce function.

SolarWinds is an Equal Employment Opportunity Employer. All applications are considered without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.