Art Director - Mobile Casual F2P Games

UserWise Services helps top studios create and scale games that millions play every day, building new titles, improving existing ones, and delivering results with speed and precision.

• Significant experience as an Art Director, Associate Art Director, Lead Artist, or similar visual leadership role in games.
• Portfolio demonstrating an exceptionally strong visual bar and clear artistic judgment.
• Shipped experience on mobile Free-to-Play games.
• Strong experience with casual or mass-market mobile games.
• Proven ability to manage and direct multidisciplinary artists.
• Demonstrated skill directing visual quality across multiple disciplines.
• Strong visual judgment in 2D character and concept art, UI, environments, 3D characters, animation, VFX, lighting, composition, color, and visual hierarchy.
• Ability to provide effective visual feedback through paintovers, mockups, references, or iteration.
• Understanding of how UI, art, animation, VFX, lighting, and audio combine to create game feel and emotional payoff.
• Experience collaborating with UI/UX, game design, product, engineering, and production teams.
• Ability to balance artistic vision with readability, performance, technical constraints, and production realities.
• Strong communication skills to explain what and why visual changes should be made.
• Professional fluency in spoken and written English.
• Comfortable working in Unity or similar real-time game-engine production environments.
• Experience managing a distributed, international team.
• Enthusiasm for adopting and advancing AI-assisted creative workflows.

Nice to have:

• Experience with major entertainment, television, film, toy, or other licensed IP.
• Experience adapting established brands into distinctive mobile-game visual identities.
• Experience with game-show, social, party, board, puzzle, Match-3, coin-looter, or similar mass-market genres.
• Experience on games with strong progression, characters, collection systems, rewards, and expressive feedback.
• Experience developing art-direction bibles, style guides, visual systems, and scalable LiveOps content standards.
• Experience with generative AI, AI-assisted 3D workflows, or emerging creative technologies.

• Own and evolve the overall art direction and visual identity of the game.
• Maintain high visual standards across 2D, 3D, UI, characters, environments, animation, VFX, lighting, and presentation.
• Ensure the game delivers accessibility alongside stage presence, spectacle, energy, and entertainment value.
• Review the game holistically to ensure visual cohesion.
• Identify and improve generic or inconsistent visual areas.
• Provide clear visual feedback using paintovers, mockups, references, and iterations.
• Manage and mentor a multidisciplinary art team.
• Set expectations, priorities, and quality standards while fostering constructive critique and iteration.
• Collaborate with Production, Creative Direction, Game Design, UX, Product, Engineering, and Production teams.
• Work with UI/UX to support usability and clarity through strong composition and visual storytelling.
• Guide VFX and animation for coherent anticipation, impact, transitions, rewards, celebration, and game feel.
• Translate IP and brand pillars into an authentic modern mobile-game visual identity.
• Participate in recruiting and hiring as the team evolves.

AI-Assisted Art Direction:

• Champion and evolve AI use across the art team.
• Incorporate AI tools to accelerate ideation, concept development, visualization, iteration, and production.
• Use AI as a creative multiplier without replacing artistic judgment.
• Reduce repetitive work and increase focus on high-value creative decisions.
• Combine AI-assisted exploration with traditional 2D, 3D, UI, animation, VFX, and engine-based workflows.
• Evaluate new tools by their effect on quality, speed, and creative range.
• Maintain artistic standards, visual consistency, and IP integrity with evolving workflows.