UserWise Services

Senior UA Creative Strategist - Mobile Games

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SeniorZdalnieFull-time

#423764·Dodano dwa miesiące temu·1

Źródło: UserWise Services

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Tech Stack / Keywords

AITestingUnityScriptingNetworkGenerative AINetworks

Firma i stanowisko

UserWise helps top studios create and scale games played by millions daily, focusing on building new titles, improving existing ones, and delivering results with speed and precision.

Wymagania

3 to 5 years of experience in mobile games, mobile apps, performance creative, creative strategy, advertising, or related fields.
Strong understanding of mobile game UA creative and performance advertising.
Exceptional instinct for short-form video including hooks, pacing, storytelling, visual communication, and attention.
Strong analytical skills to interpret creative performance data.
Ability to analyze why an advertisement works.
Skills to turn insights into clear creative hypotheses and actionable briefs.
Deep curiosity about games, advertising, internet culture, creators, and emerging formats.
Familiarity with generative AI creative tools and workflows.
Excellent communication and creative feedback abilities.
High initiative to research, experiment, and contribute ideas proactively.
Willingness to challenge assumptions to find better directions.

Nice to Have:

Previous mobile game Creative Strategist or Creative Producer experience.
Experience with casual or hybrid-casual games.
Experience working with Meta, TikTok, Google, or major mobile ad networks.
Familiarity with creative intelligence tools like Sensor Tower, AppMagic, Apptica, Meta Ads Library, or TikTok’s creative tools.
Experience briefing and managing UGC creators or external agencies.
Knowledge of playable ads.
Basic skills with CapCut, Premiere, After Effects, or similar tools.
Ability to make rough edits, AI prototypes, or visual mockups.
Familiarity with game capture and Unity or other game development.

Obowiązki

Own Our UA Creative Direction:

Develop a continuous pipeline of new video ad concepts, hooks, formats, and creative hypotheses.
Decide which ideas to produce and test based on market trends, player psychology, competitor activity, and performance data.
Build a weekly creative roadmap.
Search for new creative angles beyond existing ads.

Hunt for Trends and Creative Opportunities:

Research mobile game advertising across multiple platforms including TikTok, Meta, YouTube, AppLovin, Google, Unity, and Mintegral.
Study successful ads from competitors and other industries.
Deconstruct winning creatives analyzing hook, pacing, storytelling, gameplay, visual treatment, sound, creator style, emotional triggers, and CTA.
Track TikTok, Reels, Shorts, creator and internet culture trends.
Maintain a living library of ads, formats, hooks, and creative patterns.

Turn Insights Into Things We Can Actually Make:

Write clear, production-ready creative briefs, scripts, storyboards, and references.
Explain the idea hypothesis and learning goals.
Provide creative direction and feedback to video editors, motion designers, game capture teams, UGC creators, AI creators, and agencies.
Help producers and artists understand concept intent.
Review work in progress to ensure execution aligns with original ideas.

Build a Modern Creative Testing Machine:

Work with UA managers to understand performance metrics like CTR, IPM, CVR, CPI, ROAS, and retention.
Analyze why creatives succeed.
Develop structured families of hypotheses from winning ads.
Quickly eliminate weak directions and focus on promising concepts.
Monitor creative fatigue and maintain fresh ideas pipeline.

Use AI Aggressively, but Intelligently:

Stay current with AI tools for image, video, voice, scripting, and editing.
Use AI to prototype and explore concepts rapidly.
Understand when to use AI production, human production, or a combination.
Experiment with AI-native formats and workflows.
Evaluate new creative tools, platforms, and production partners.

Direct External Production:

Identify and brief specialist agencies, UGC creators, freelance editors, AI studios, and playable ad providers.
Evaluate external partners based on performance, speed, and creativity.
Provide vendors with decisive feedback.
Build a flexible production network for varied ideas.

Creative Formats to Understand:

Gameplay-led video
TikTok, Reels, Shorts-native ads
UGC and creator-style ads
Gameplay reviews and reaction formats
Narrative and story-driven ads
Failure, challenge and transformation formats
Humor, memes, culturally relevant concepts
AI-generated and AI-assisted video
2D and 3D animation
Live action
Playable and interactive ads
Static and lightweight motion concepts

What This Role Is Not:

Not a traditional brand Creative Director
Not primarily a video editor
Not a UA media buyer

Benefity

Market competitive, tax-free USD salaries
Paid Time Off
Performance Bonus
Annual Performance Reviews

Płatny urlop

Premie

UserWise Services

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