Senior UA Creative Strategist - Mobile Games

UserWise helps top studios create and scale games played by millions daily, focusing on building new titles, improving existing ones, and delivering results with speed and precision.

• 3 to 5 years of experience in mobile games, mobile apps, performance creative, creative strategy, advertising, or related fields.
• Strong understanding of mobile game UA creative and performance advertising.
• Exceptional instinct for short-form video including hooks, pacing, storytelling, visual communication, and attention.
• Strong analytical skills to interpret creative performance data.
• Ability to analyze why an advertisement works.
• Skills to turn insights into clear creative hypotheses and actionable briefs.
• Deep curiosity about games, advertising, internet culture, creators, and emerging formats.
• Familiarity with generative AI creative tools and workflows.
• Excellent communication and creative feedback abilities.
• High initiative to research, experiment, and contribute ideas proactively.
• Willingness to challenge assumptions to find better directions.

Nice to Have:

• Previous mobile game Creative Strategist or Creative Producer experience.
• Experience with casual or hybrid-casual games.
• Experience working with Meta, TikTok, Google, or major mobile ad networks.
• Familiarity with creative intelligence tools like Sensor Tower, AppMagic, Apptica, Meta Ads Library, or TikTok’s creative tools.
• Experience briefing and managing UGC creators or external agencies.
• Knowledge of playable ads.
• Basic skills with CapCut, Premiere, After Effects, or similar tools.
• Ability to make rough edits, AI prototypes, or visual mockups.
• Familiarity with game capture and Unity or other game development.

Own Our UA Creative Direction:

• Develop a continuous pipeline of new video ad concepts, hooks, formats, and creative hypotheses.
• Decide which ideas to produce and test based on market trends, player psychology, competitor activity, and performance data.
• Build a weekly creative roadmap.
• Search for new creative angles beyond existing ads.

Hunt for Trends and Creative Opportunities:

• Research mobile game advertising across multiple platforms including TikTok, Meta, YouTube, AppLovin, Google, Unity, and Mintegral.
• Study successful ads from competitors and other industries.
• Deconstruct winning creatives analyzing hook, pacing, storytelling, gameplay, visual treatment, sound, creator style, emotional triggers, and CTA.
• Track TikTok, Reels, Shorts, creator and internet culture trends.
• Maintain a living library of ads, formats, hooks, and creative patterns.

Turn Insights Into Things We Can Actually Make:

• Write clear, production-ready creative briefs, scripts, storyboards, and references.
• Explain the idea hypothesis and learning goals.
• Provide creative direction and feedback to video editors, motion designers, game capture teams, UGC creators, AI creators, and agencies.
• Help producers and artists understand concept intent.
• Review work in progress to ensure execution aligns with original ideas.

Build a Modern Creative Testing Machine:

• Work with UA managers to understand performance metrics like CTR, IPM, CVR, CPI, ROAS, and retention.
• Analyze why creatives succeed.
• Develop structured families of hypotheses from winning ads.
• Quickly eliminate weak directions and focus on promising concepts.
• Monitor creative fatigue and maintain fresh ideas pipeline.

Use AI Aggressively, but Intelligently:

• Stay current with AI tools for image, video, voice, scripting, and editing.
• Use AI to prototype and explore concepts rapidly.
• Understand when to use AI production, human production, or a combination.
• Experiment with AI-native formats and workflows.
• Evaluate new creative tools, platforms, and production partners.

Direct External Production:

• Identify and brief specialist agencies, UGC creators, freelance editors, AI studios, and playable ad providers.
• Evaluate external partners based on performance, speed, and creativity.
• Provide vendors with decisive feedback.
• Build a flexible production network for varied ideas.

Creative Formats to Understand:

• Gameplay-led video
• TikTok, Reels, Shorts-native ads
• UGC and creator-style ads
• Gameplay reviews and reaction formats
• Narrative and story-driven ads
• Failure, challenge and transformation formats
• Humor, memes, culturally relevant concepts
• AI-generated and AI-assisted video
• 2D and 3D animation
• Live action
• Playable and interactive ads
• Static and lightweight motion concepts

What This Role Is Not:

• Not a traditional brand Creative Director
• Not primarily a video editor
• Not a UA media buyer