Martech / Marketing Analyst

Andersen is a pre-IPO software development company providing a full cycle of services. For over 19 years, it has helped enterprises and mid-sized firms worldwide transform their businesses by creating effective digital solutions using innovative technologies. It works with organizations globally across various industries including FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, and eCommerce. Andersen operates development centers in multiple countries and offers end-to-end IT services including custom software development, API integration, system architecture, legacy modernization, and long-term support.

• Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for at least 3 years.
• Experience preparing technical specifications for developers (dataLayer schema).
• Experience implementing and troubleshooting e-commerce tracking.
• Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking.
• Experience conducting analytics and tracking audits.
• Basic SQL knowledge.
• Experience with BI tools such as Tableau, Looker Studio, or MS Power BI.
• Strong knowledge of marketing metrics including CAC, CPA, CPL, ROAS, Conversion Rate, AOV, and LTV.
• Ability to translate data into business and marketing recommendations.
• Strong attention to detail and ability to spot data inconsistencies.
• Experience implementing Consent Mode v2 with CMPs.
• English language proficiency from Intermediate+ upwards.

Nice to have:

• Experience with BigQuery.
• Experience with Firebase.
• Experience with mobile measurement platforms (AppsFlyer, Adjust).
• Experience with Meta Conversion API.
• Experience working with CRM/CDP data and marketing APIs.
• Basic Python knowledge.

• Use hands-on experience with GTM (web and server-side), GA4, and Google Search Console for analytics purposes.
• Prepare technical specifications for developers, including dataLayer schema.
• Implement and troubleshoot e-commerce tracking.
• Conduct analytics and tracking audits.
• Apply understanding of UTM tracking, attribution, traffic sources, and conversion tracking.
• Use BI tools including Tableau, Looker Studio, and MS Power BI for data analysis.
• Implement Consent Mode v2 with CMPs such as CookieYes, Cookiebot, or Complianz.
• Translate data into actionable business and marketing recommendations.

Nice to have:

• Work with BigQuery.
• Experience with Firebase.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust.
• Work with Meta Conversion API.
• Experience with CRM/CDP data.
• Experience with marketing APIs.
• Basic Python knowledge.