Martech / Marketing Analyst

Andersen is a global software development company with over 18 years of experience supporting businesses worldwide in their digital transformation. Headquartered in Poland, it operates development centers across multiple countries including Germany, the USA, the UK, Lithuania, Hungary, Kazakhstan, Georgia, Azerbaijan, Cyprus, and the UAE. Andersen offers end-to-end IT services including custom software development, API integration, system architecture, legacy modernization, and long-term support. The company has a portfolio including partnerships with Siemens, S&P Global, Ryanair, and others, employing 3,700 experts across 16+ locations.

• Hands-on experience with GTM, GA4, and Google Search Console for over 3 years
• Experience preparing technical specs for developers (dataLayer schema)
• Experience implementing and troubleshooting e-commerce tracking
• Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking
• Experience conducting analytics/tracking audits
• Basic SQL knowledge
• Experience with Tableau, Looker Studio, Power BI, or similar BI tools
• Strong grasp of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, LTV
• Ability to translate data into business & marketing recommendations
• Strong attention to detail and ability to spot data inconsistencies
• Hands-on Consent Mode v2 implementation experience with CMPs

Nice to have:

• Experience with BigQuery
• Experience with Firebase
• Experience with AppsFlyer, Adjust, or other mobile measurement platforms
• Experience with Meta Conversion API
• Experience working with CRM/CDP data
• Experience working with marketing APIs
• Basic Python knowledge

• Hands-on experience with GTM (web and server-side), GA4, and Google Search Console
• Preparing technical specifications for developers, particularly dataLayer schema
• Implementing and troubleshooting e-commerce tracking
• Conducting analytics and tracking audits
• Translating data into business and marketing recommendations
• Hands-on Consent Mode v2 implementation with CMPs (e.g., CookieYes, Cookiebot, Complianz)