Ads Monetization Lead

BoomBit is a leading Mobile Gaming company with a global audience of millions of players and over one billion downloads. The company develops and publishes free-to-play games across various genres on iOS, Android, and Nintendo Switch. Their main games include Hunt Royale, Darts Club, and Ramp Car Jumping.

• 4+ years of hands-on experience in ads monetization within mobile games or mobile apps.
• Practical experience with ad platforms and mediation solutions such as AdMob, ironSource, AppLovin, Unity Ads.
• Strong understanding of mobile advertising monetization models and revenue optimization.
• Excellent analytical skills and data-driven decision-making approach.
• Experience interpreting metrics like ARPDAU, eCPM, fill rate, retention, and LTV.
• Good understanding of A/B testing and iterative optimization.
• Ability to work effectively with Product, UA, Analytics, and Development teams.
• Strong ownership, independence, and organizational skills.
• Ability to manage multiple projects and priorities simultaneously.
• Very good English communication skills.
• Genuine interest in mobile games and the free-to-play market.

Nice to have:

• University degree in Marketing, Economics, Data Analytics, Computer Science or related field.
• Experience working directly with game development teams on SDK integrations and mediation setup.
• Knowledge of current trends and best practices in mobile game advertising monetization.

• Develop and implement ads monetization strategies across the mobile game portfolio.
• Manage and optimize advertising solutions including rewarded video, interstitials, banners, and cross-promotion.
• Monitor key monetization and advertising KPIs such as ARPDAU, eCPM, fill rate, retention, and LTV.
• Test and introduce new ad partners, ad formats, and monetization features.
• Design and run A/B tests, analyze results, and implement optimization initiatives.
• Collaborate with Product, UA, Analytics and Development teams to align monetization strategies.
• Work with developers on SDK integrations and ad mediation/waterfall configuration.
• Use data and market insights to recommend changes improving advertising performance.
• Prepare reports and presentations on advertising performance and monetization initiatives.
• Monitor market trends and competitor activity in mobile game advertising.