Technical Project Manager, E-commerce & CRM (Shopify / HubSpot)

Carazo Enterprise SL is a luxury brand distribution company established in 2012, operating multiple legal entities across the EU, Latam, and the USA, specializing in high-quality service and distribution channels for premium cigar brands.

• 3+ years of hands-on technical experience with Shopify including live store contributions.
• Experience with Shopify integrations with CRM, ERP, or third-party systems, able to explain integration steps.
• Technical fluency with ability to edit Liquid and JSON, and knowledge of metafields/metaobjects, Shopify Flow, and the Shopify app ecosystem.
• Strong project and vendor management skills: writing technical specs, gathering estimates, coordinating developers/agencies, testing deliveries, managing deadlines and budgets.
• Hands-on experience with bulk catalogue operations using Matrixify or CSV.
• English proficiency at B2+ level with clear communication.
• Ability to differentiate technical work manageable independently versus requiring external expertise.

Strong advantages:

• Hands-on experience with HubSpot (Sales/Service Hub, pipelines, workflows, permissions).
• Experience with Shopify Plus and/or Shopify B2B.
• Experience in regulated or age-restricted e-commerce.
• Multi-market experience (US and EU).
• Knowledge of Russian and/or Spanish.

This role is not a fit if you are:

• Primarily a developer focused on coding with limited project/vendor management experience.
• Primarily a project manager without strong hands-on Shopify technical knowledge.
• Specialized only in theme/design or marketing-focused Shopify roles without broader technical and systems experience.
• Experienced only in WordPress/WooCommerce or local CRMs without substantial Shopify experience.
• Someone expecting external developers to manage all technical troubleshooting and routine system administration without your understanding or management.

Shopify and catalogue:

• Configure and maintain the store, including products, variants, prices, collections, and metafields.
• Manage bulk imports and exports and support B2B price lists and customer accounts.
• Manage apps and checkout settings, including rules for regulated products.
• Make minor configuration and technical adjustments independently.
• Troubleshoot routine Shopify issues and identify when external support is required.

Integrations and automation:

• Own the Shopify-HubSpot integration and ensure accurate synchronization of customers, companies, and orders.
• Oversee integrations with payments, shipping, WhatsApp (Wati), and other tools via apps, APIs, webhooks, Zapier, Make, or similar.
• Maintain Shopify Flow and HubSpot Workflows, making routine adjustments.
• Assess requirements and coordinate external specialists for complex integrations.
• Monitor integrations for errors or failed processes and coordinate resolutions.

HubSpot / CRM:

• Manage pipelines, deal stages, properties, tags, and customer tiers.
• Set up and maintain user roles, permissions, reports, and dashboards.
• Maintain data quality including duplicate management and merges.
• Handle routine CRM configuration and administration independently.
• Coordinate complex CRM changes with external specialists.

Technical project and vendor management:

• Translate business requirements into clear technical specifications.
• Assess task complexity to determine internal handling versus external expertise.
• Identify and coordinate external developers, agencies, and freelancers.
• Obtain estimates, implementation plans, and timelines from providers.
• Track project scope, deadlines, budgets, dependencies, and changes.
• Review, test, verify, and accept completed work before going live.
• Ensure external technical work is documented and maintainable.

Control and documentation:

• Maintain documentation of systems, integrations, configurations, workflows, and access rights.
• Control administrative permissions and external vendor access.
• Monitor system performance, synchronization issues, and errors.
• Ensure technical changes are documented and handed over properly.
• Maintain an overview of the Shopify, HubSpot, and broader e-commerce technology environment.