emagine

Senior Traffic Manager

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SeniorZdalnie·LisbonFull-time

#459813·Dodano 9 dni temu·0

Źródło: justjoin.it

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Tech Stack / Keywords

Microsoft ExcelCRMstrategyCustomer Relationship Management (CRM) SuiteGoogle AnalyticsMicrosoft PlatformautomationMobile firstRegulations

Podsumowanie oferty

As a Senior Traffic Manager / Head of Acquisition, you will lead user acquisition strategies across multiple digital channels for an online sports betting platform. The role focuses on optimizing paid acquisition campaigns, managing budgets, and ensuring compliance with advertising regulations related to gambling. You will coordinate with various teams and stakeholders to maximize media efficiency and drive business growth.

Wymagania

5+ years of experience in performance marketing and/or user acquisition.
Proven track record of scaling user acquisition for consumer products.
Strong expertise in Meta Ads, Google Ads, and TikTok Ads.
Experience with tracking and analytics tools such as GA4 and Google Tag Manager.
Strong analytical skills with proficiency in Excel and/or Google Sheets.
Strong understanding of digital acquisition strategies, conversion funnels, and performance optimisation.
Experience managing acquisition budgets and performance metrics.
Strong communication and stakeholder management skills.
Professional fluency in English (B1 level).
French fluency is a plus.

Nice to have:

Certifications in Meta Blueprint, Google Ads, or Google Analytics 4.
Experience with sports betting mechanics and campaign planning.
Familiarity with CRM and marketing automation tools.
Experience managing influencer marketing programmes.
Experience in mobile marketing and mobile-first acquisition ecosystems.
Experience in fintech or other consumer-focused industries with digital deposit/conversion funnels.

Obowiązki

Define and execute the user acquisition strategy across multiple digital channels.
Set up, manage, and optimise paid acquisition campaigns end-to-end.
Manage acquisition budgets, including forecasting and reconciliation.
Build and maintain relationships with ad networks, media partners, and affiliates.
Oversee app-store acquisition and tracking.
Build and maintain acquisition dashboards and performance reports.
Analyse and optimise conversion funnels and user registration journeys.
Coordinate with CRM teams on user onboarding and retention.
Structure and manage affiliate and influencer marketing programmes.
Ensure compliance with advertising regulations and gambling policies.
Lead the acquisition function and adapt strategies to market trends.
Work closely with international teams and senior marketing stakeholders.

Benefity

Remote working model.
Work in an international team environment.

Inne informacje

Candidates must be based in Portugal.

Data privacy and personal data processing information is provided in Polish as part of legal compliance.

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