CRM Manager

11.8k - 17k PLN11 750 - 17 000 PLN/ mies./ mies.

NieokreśloneOn-site·WarszawaFull-time

#473632·Dodano wczoraj·0

Źródło: TransferGo

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Tech Stack / Keywords

Braze

Podsumowanie oferty

Define and execute the CRM strategy for customer journeys at a global fintech, using Braze to deliver segmented campaigns and automated workflows. Focus on customer engagement, retention and reactivation.

Wymagania

Experience in B2C CRM and B2C email marketing.
At least 1 year of hands-on experience with Braze and comfort executing email, push notification and in-app campaigns.
Strong project management, organisation and attention to detail, with the ability to manage several campaigns simultaneously.
Proactive and self-starting.
Able to build good working relationships with peers and stakeholders.
Reliable and thorough, and able to take ownership of projects.

Nice to have:

Experience working for app-first companies.
Experience working for multi-language or multi-country companies.

Obowiązki

Define and execute the CRM strategy based on customers’ lifetime moments and product journeys.
Deploy segmented marketing campaigns across multiple channels.
Build, manage and improve automated workflows using the CRM system.
Align with data, product, engineering, third-party and marketing teams on segmentation, models and classifications.
Work with the Product team to improve user experience and reactivation rates.
Analyse and report on campaigns to support customer reactivation.
Manage and segment the database.
Define, monitor and report on customer engagement programme KPIs, and communicate performance to different audiences.
Drive customer lifecycle strategies to improve retention and reactivation rates and personalisation across existing campaigns.
Become an expert in Braze and subsequent CRM solutions.
Identify CRM trends, best practices and new ideas.

Benefity

Generous holiday allowance.
Healthcare insurance.
Wellbeing package from day one.
Annual development budget of €1,000 for personal and professional growth.
Pet-friendly offices.
Regular in-person events.

Płatne święta

Ubezpieczenie

Dofinansowanie szkoleń

Spotkania integracyjne

TransferGo

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