Sr Product Manager - Virality, Referrals & KOL

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SeniorZdalnie·LondynFull-time

#479338·Dodano 2 dni temu·1

Źródło: Kraken

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Tech Stack / Keywords

SQL

Podsumowanie oferty

At Kraken, own viral, referral- and creator-led growth for the Consumer Growth team, turning creator audiences and recommendations into new transacting customers. Set the Consumer roadmap for the KOL Platform and build sharing, referral, and creator experiences across Kraken’s app and web.

Wymagania

Personally built a product, tool, feature, or experience that spread beyond its initial audience; able to explain why it spread, personal contribution, and customer acquisition impact.
Repeated success beating acquisition targets through referrals, product virality, or creator-led growth, with evidence of results, improved component rates, personal contribution, and lasting gains.
Strong growth product sense, including understanding sharing psychology and the motivations of customers, creators, KOLs, and power referrers; combines customer research, product instincts, UX, and copy.
Independently investigates behavior with SQL and product analytics, validates instrumentation, and builds funnel, cohort, and growth models.
Designs reliable tests, interprets uncertainty, distinguishes attribution from incremental growth, and understands acquisition cost and payback, including retention, revenue, incentives, and fraud costs.
Sets strategy, makes priority decisions, aligns teams, delivers autonomously, and uses AI and working prototypes to turn ideas into experiences people can try.

Nice to have:

Experience building self-service creator or affiliate tools, revenue-share systems, or reliable partner payouts.
Consumer fintech, crypto, or payments experience, or experience designing financial promotions and fraud controls.
Experience adapting growth journeys across markets, cultures, and regulatory environments.

Obowiązki

Own growth in viral, KOL- and creator-referred new transacting users: Set NTU targets backed by a growth model, and build and scale sharing, referral, and creator systems while meeting payback targets.
Build useful sharing and referrals: Create reasons to share product value and referral programs with modeled payback incentives that work for senders, recipients, and the business.
Own the audience-to-customer journey: Build and test paths from recommendations and creator audiences to product value and a first transaction; partner with onboarding and core product teams on shared journeys.
Own Consumer features and updates for the KOL Platform: Set the Consumer roadmap, ship features and improvements, and make measurement and commercial tools trustworthy and easy to use.
Build creator tools across Kraken’s app and web: Help creators, KOLs, and power referrers invite followers and convert audiences into new transacting customers.
Make acquisition economics work: Own acquisition cost and gross-margin payback, including incentive, partner, operating, and fraud costs; use retention and revenue to guide investment.
Increase virality per new and returning user: Test improvements to send conversion, invites per sender, and invite-to-first-transaction conversion; improve repeat sharing and loop speed, and validate incremental customer growth.
Build trustworthy measurement: Validate instrumentation, define hypotheses and guardrails, run tests that detect meaningful effects, distinguish attributed activity from incremental growth, and check whether gains persist as you scale.

Inne informacje

Candidates may be asked to complete job-related skills or work-style assessments as part of the hiring process.

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