Senior UA Manager (Mobile Apps)

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SeniorOn-site·WarszawaFull-time·B2B

#473479·Dodano wczoraj·0

Źródło: justjoin.it

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Tech Stack / Keywords

UAEnglishiOS Android

Podsumowanie oferty

Own and scale paid acquisition across App Central’s portfolio of mobile apps, which are primarily monetized through in-app advertising. Manage campaigns across Meta, TikTok, Mintegral, AppLovin, Unity and other networks, with growth measured by ROAS.

Wymagania

5+ years of hands-on mobile UA experience.
Proven track record managing significant budgets on at least two of Meta, TikTok, Mintegral, AppLovin and Unity.
Deep understanding of ROAS-based bidding (tROAS, AEO/VO, CPI/CPE) and cohort-based KPIs.
Strong analytical skills: comfortable with Excel/Sheets, BI tools and MMP data (AppsFlyer, Adjust or similar).
Ownership mindset: you treat the budget like your own money.
English from Upper-Intermediate (B2).

Nice to have:

Experience in mobile gaming or adtech companies.
Experience growing apps monetized mainly through in-app ads (IAA) or hybrid models, not only IAP.
Understanding of ad monetization: mediation, eCPM, ARPDAU and how they drive LTV and ROAS.
Hands-on experience with AppLovin and Mintegral at scale.
SQL skills (Snowflake, BigQuery or similar).
Experience launching new networks and geos from zero.
Experience with creative testing frameworks and working with creative teams.

Obowiązki

Campaign management:

Plan, launch and optimize mobile UA campaigns across Meta, TikTok, Mintegral, AppLovin, Unity and additional networks, including Google App Campaigns, ironSource, Moloco, Liftoff and DSPs.
Own budgets and hit ROAS targets (D0/D3/D7) by managing tROAS bids, daily caps and budgets at campaign and country level.
Scale winners and cut losers fast, based on trends and total profit, not single-day noise.

Testing and collaboration:

Build and run a structured testing roadmap covering new networks, geos, bidding strategies, audiences and creatives.
Work closely with the Creative team on briefs, concepts and creative performance analysis.
Partner with Data and Monetization teams to connect UA cost with ad revenue (eCPM, ARPDAU, LTV curves).

Analysis and reporting:

Analyze performance in SQL and BI dashboards, and spot issues before they cost money.
Manage relationships with network account managers and push for betas, better terms and support.
Report weekly to management on spend, ROAS, learnings and next steps.

On The Spot Development

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